Syracuse, NY (JUNE 17, 2019) – The LEGO® Group, one of the world’s best-known toy manufacturers, is thrilled to announce the grand opening of a new LEGO® store this Fall at Destiny USA in Syracuse. The store features a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages. 
“The LEGO store at Destiny USA will deliver an immersive LEGO Brand experience with a wide LEGO product assortment, hands on building and play and fun promotions and events,” says Kurt Rachdorf, Head of Americas Brand Retail Stores, LEGO Group. “Shoppers and children will encounter friendly and engaging staff, unique LEGO opportunities like our Pick and build wall and Build a minifigure experiences, and plenty of creativity and inspiration.”
“As a destination, we are delighted to welcome the LEGO store to our unique list of family options,” said Nikita Jankowski, Destiny USA Director of Marketing. “They have so much to offer children of all ages, and we can’t wait to announce the events and adventures they have in store, pun intended.”
LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The “Pick & Build Wall”, by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get “hands-on, minds-on” with LEGO products. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO® model displays.
Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including DUPLO® sets, exciting themes such as NINJAGO, Friends and CITY and popular licensed items such as LEGO Star Wars ™, LEGO Disney Princess and LEGO Super Heroes.
There are 101 LEGO Stores in North America, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, and at Disney Springs in the Orlando area and Downtown Disney in Anaheim, California. The LEGO Store at Destiny USA provides exciting and challenging employment opportunities. For more information, visit www.LEGO.com/careers.
ABOUT THE LEGO GROUP
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world’s leading manufacturers of play materials.
Guided by the company spirit: “Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO, the LEGO logo, the Minifigure, DUPLO, NINJAGO, and MINDSTORMS and are trademarks of the LEGO Group. ©2018 The LEGO Group.