POLE POSITION RACEWAY FRANCHISEE TO REBRAND FIVE LOCATIONS IN THE NORTHEAST AS RPM RACEWAY EFFECTIVE JUNE 30
The Northeast’s Leading Go-Kart Facilities Changing Brands to Enhance Customer Racing Experience and Support Aggressive Expansion Into New Markets
JERSEY CITY, NJ (June 29, 2017) – Karen Davis-Farage and Eyal Farage, franchisees of five Pole Position Raceway venues in the Northeast, today announced that effective June 30, 2017, they will officially rebrand their state-of-the-art, all-electric, indoor go-kart racing facility to RPM Raceway. The new brand, RPM Raceway, is America’s ultimate all-electric indoor go-kart and entertainment destination, providing an authentic, exhilarating and memorable racing experience second only to climbing into an actual race car. From weekend warriors seeking a quick thrill to determined racers looking to become the next Dale or Danica, RPM Raceway was created for racers of all levels. This move will better position the company to deliver enhanced racing and entertainment experiences at its existing locations while working to expand into new markets.
Rebranding to its own proprietary concept versus the previous franchise model will provide new benefits to its racers. Specifically, RPM Raceway will modify its pricing structure, adding more value to racers that return once or many times throughout the year. Technologically, RPM Raceway’s new mobile app is the racers connection to everything RPM! Users can purchase and schedule races and gift cards online, access membership QR Codes, complete racing history, track news + promos, top times, ProSkill scores and even watch races in real-time with the live scoreboard. The brand will also expand facilities in select locations by providing restaurant and bar operations as well as other experiential entertainment activities. All of these new amenities, coupled with the top-of-the-line customer service that racers have come to expect, will round out the RPM Raceway experience.
“We are pleased to officially announce the rebranding of our business to RPM Raceway,” said Eyal Farage, Chief Executive Officer of RPM Raceway. “Since opening our doors in 2010, and growing to five locations throughout the Northeast, our business has evolved significantly. This exciting new direction affords us the opportunity to have complete control over our own brand while providing fully-interactive and engaging experiences at our current locations as we expand the RPM Raceway presence beyond New York and New Jersey.
No lights. No limits. Just speed. RPM Raceway believes that anyone can be a racer. Whether gunning it through its lightning fast straightaways, or finding the apex of each hairpin turn, RPM Raceway’s fastest lap racing format will elevate adrenaline levels as racers accelerate through its quarter-mile European-style racetracks in high-performance, Italian-made go-karts capable of speeds up to 45 MPH+. Race head-to-head during Arrive and Drive, gather a group of eight or more for a competitive race event, host a personal celebration party or a large corporate / team-building event or put skills to the test among the very best during RPM Raceway’s year-round racing leagues. Grab a helmet, get behind the wheel and drive like a pro.
“Over the past seven years, we have assembled an amazing team to support all facets of our business,” said Karen Davis-Farage, President and Co-Owner of RPM Raceway. “From management, marketing, customer service, group sales, event planning and more, our team of more than 200 experienced professionals help us deliver a top-notch racing experience for every person who walks through our doors. As such, we couldn’t be in a better position to take the next step by launching our own brand.”
Since its inception, RPM Raceway’s giveback charter, CAReS (Cancer, Alzheimer’s, Recovery and thoSe in need), has contributed more than $400,000 to a variety of community causes and will continue to do so as philanthropy is one of the core values of the company. There is nothing tighter than community in the racing world, and RPM Raceway is proud to support a myriad of causes within the communities it serves. With its Never Say No Policy, every school or 501(c) designated charitable organization that requests a donation receives one, every time – guaranteed.
One of the fastest growing forms of entertainment in the country, RPM Raceway has raced hundreds of thousands of people across its five locations throughout the Northeast, including in Jersey City, NJ, Destiny USA in Syracuse, NY, Walden Galleria in Buffalo, NY, Farmingdale (Long Island), NY and The Marketplace Mall in Rochester, NY – with an expansion schedule currently in development beginning with a new location in Fairfield County, CT later this year.
For information, pricing, online race booking or hosting a personal or corporate event, visit www.RPMRaceway.com or call 201-333-7223.
About RPM Raceway
RPM Raceway is America’s ultimate all-electric indoor go-kart and entertainment destination providing an authentic, exhilarating and memorable racing experience second only to climbing into an actual race car. From weekend warriors seeking a quick thrill, to determined racers looking to become the next Dale or Danica, RPM Raceway was created for racers of all levels. With five locations throughout the Northeast, including Jersey City, NJ, Destiny USA in Syracuse, NY, Walden Galleria in Buffalo, NY, Farmingdale, NY (Long Island) and The Marketplace Mall in Rochester, NY – RPM Raceway’s state-of-the-art go-kart racing facilities each feature the latest in high-performance, all-electric, emission-free indoor karts capable of speeds of 45 MPH+, arcade games and VIP space for private parties, corporate events and more. For more information, visit www.RPMRaceway.com, or call 201-333-7223.
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Jennifer Petrella
BML Public Relations
25B Vreeland Road, Suite 215
Florham Park, NJ 07932
973-337-6395 (Direct)
973-896-9021 (Mobile)